... of finance decision making is moving from business partnering to AI-powered tools The tools-first model enables decision makers to access finance’s insights themselves. This self-sufficiency enables finance to scale its insights to more decision makers without burning out its staff. Gartner insights show ...
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... Henckler, Managing Vice President, and Gina D’Orazio, Data Insights Sales Specialist with Gartner Digital Markets, recently hosted a webinar sharing tips on exactly how software and SaaS providers can use buyer intent data to help their sales and marketing teams prioritize leads, target the right buyers with ...
... that the product is of superior quality and meets the needs of end users. Sales-led go-to-market strategy relies on a heavy focus on marketing and sales efforts to drive customer acquisition. It focuses on building a strong sales team and channel partnerships. This approach requires a deep understanding ...
... client? Artificial intelligence and cybersecurity have long intersected, and generative AI is only accelerating the pace of change. This Hype Cycle enables CISOs to use AI innovations to enhance cybersecurity programs and more effectively support AI initiatives with strong security guidance. Strategic ...
Analyst(s): Jeremy D'Hoinne | Christine Lee | Josh Murphy | Craig Porter
... accelerate your impact in the first 30, 60, 90 days and beyond. Save time and effort. Executive FastStart is practical, easy to use and prioritized to enable quick wins and progress your mid- and long-term goals. Plan and execute with detailed tools, roadmaps and benchmarks tailored to your situation and ...
... leaders must ensure that product marketers, product managers and other key stakeholders collaborate to create succinct competitive battle cards that sales teams will actually use. This Tool provides a battle card template and example that include both offensive and defensive positioning. Gartner Research ...
... Product leaders do not see customers the way customers see themselves. This creates blind spots that reduce retention, raise sales costs and reinforce customer regret. Use Gartner’s roadmap to address these blind spots and improve customer relationships. Overview Analysis Gartner Recommended Reading ...
... product management teams can have a negative impact on a product’s success. Product managers can confirm that impact through intelligent product and sales analysis and can rectify the situation through enhanced recruitment tactics. Overview Introduction Analysis Gartner Research ...
... Broadcom acquired VMware in November 2023 and has since made abrupt and major changes to VMware’s strategy, product, pricing/licensing and sales channels. This document summarizes Gartner’s recent research to help guide clients through the new state of VMware. Analysis Research Highlights Gartner Research ...
Analyst(s): Tony Harvey | Michael Warrilow | Andrew Lerner