... leveraging AI for cost savings and efficient spending management. We will also address supply chain cost optimization and examine shifts in marketing & sales expenditures, which are substantial and likely to experience significant changes. This comprehensive session aims to equip leaders with the tools and ...
Analyst(s): Alexander Bant | Dennis Gannon | Randeep Rathindran | Val Sribar | George Penn | Nate Suda | Thomas O'Connor | Ewan McIntyre | Robert Blaisdell
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... Customer Loyalty Get ahead with your customer enablement strategy The supply chain is often first in line for cost cuts when budgets are tightened. But instead of cuts, enterprise leaders should support the supply chain in customer satisfaction and customer enablement to boost loyalty. Some organizations are ...
... Customer case studies help insurers assess value and develop business cases. Product leaders working with sales and marketing to improve messaging effectiveness can use storytelling techniques to create powerful persona-based case studies to appeal to insurance technology buyers. Overview Analysis Conclusion ...
... are often focused on tactical activities, which rarely contribute to customer growth strategies. Product marketers must collaborate more closely with sales and customer success teams and utilize centralized resources to drive revenue growth among existing customers. Overview Introduction Analysis Gartner ...
... B2B marketplaces are the fastest-growing digital commerce sales channel as organizations open their platforms to third-party sellers. B2B digital commerce leaders must develop a clear strategy to maximize the opportunity of selling through third-party B2B marketplaces. Overview Introduction Analysis ...
... intently on earnings, cash flow, talent and revenue. Tech operating partners should encourage portfolio companies to spend less on these and more on sales and marketing to ensure steady growth. Overview Analysis Gartner Recommended Reading Gartner Research ...
Analyst(s): Patrick Stakenas | Peter Havart-Simkin
... Retail CMOs face pressure to drive sales through online channels while marketing budgets shrink. CMOs can use this research to benchmark their digital marketing performance against monobrand retail leaders to identify areas of opportunity to drive growth. Index Performance Analysis Gartner Recommended ...
Analyst(s): Ipsa Jaiswal | Anirudh Bhardwaj | Kassi Socha
... Many B2B CMOs seek to better engage their prospects across complex sales cycles, but struggle to develop the required personalization capabilities. Learn how Esquire Bank identified the sequencing of talent, technology and data for maturing its personalization capabilities. Case Overview Gartner Recommended ...
... Tech CEOs can use this guide to map out how their target prospects navigate the buying journey, validate the mapping and identify touchpoints for sales and marketing initiatives. Gartner Research ...