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Research May 2025
... Unified Platform Enterprise Integration Essential SSE Advanced SSE Private Application Access Branch Office User Connectivity Data Protection SaaS Enablement Inclusion and Exclusion Criteria Gartner Recommended Reading Critical Capabilities Methodology Gartner Research ...

Analyst(s):   Thomas Lintemuth   |   Charlie Winckless   |   Charanpal Bhogal   |   Dale Koeppen
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Research Sep 2025
... Access Insights Already a Gartner client? Distributed hybrid infrastructure has become the enabler of unified management capabilities, from on-premises to edge and cloud. This evaluation compares provider offerings in six use cases across 12 critical capabilities to empower heads of I&O to make the optimal ...

Analyst(s):   Dennis Smith   |   Jeffrey Hewitt   |   Tony Harvey   |   Leo Li   |   Julia Palmer   |   Elaine Zhang   |   Adrian Wong
Research Oct 2025
... Dynamics 365) Oracle (Fusion Cloud ERP) Oracle (NetSuite) Priority Software Sage SAP (Business ByDesign) SAP (SAP Cloud ERP) Workday Accounting AI Enablement Customer Support Extensibility and Integration Financial Controls Financial Data and Analytics Process Automation User Interface Growth and Scalability ...

Analyst(s):   Nick Duffy   |   Irmina Melarkode   |   Nisha Bhandare   |   Mike Helsel
Research Nov 2025
... Support AI Capabilities Unified Retail Commerce Composability Core Commerce Business Model Scalability B2C Digital Commerce B2B Digital Commerce AI-Enabled Commerce Composable Commerce Complex Business Models Inclusion Criteria Gartner Recommended Reading Critical Capabilities Methodology Gartner Critical ...

Analyst(s):   Mike Lowndes   |   Sandy Shen   |   Jason Daigler   |   Penny Gillespie   |   Ant Duffin   |   Aditya Vasudevan
... for Sales Leaders helps sales teams combat commoditization and price-based purchasing, develop critical manager and seller skills, elevate the value of sales interactions unlock existing growth potential and optimize sales force enablement. About the Gartner CSO & Sales Leaders Conference Sales leaders ...
Insight March 21 2024
... methodologies aggregate the sales revenue of competitors and industry analyst forecasts (such as Gartner’s IT spend forecasts) with data from government sources and industry associations. Bottom-up analysis, in contrast, combines primary research, such as stakeholder interviews and sales pipeline analysis, with ...
... 5 Ways to Action Intent Data Today On Demand | 20 minutes Infusing buyer intent data into account-based marketing and sales campaigns allows software vendors to close more deals, reduce churn and optimize resources to grow revenue. The more you mobilize intent data, the more you get out of it. In the ...
Research Oct 2020
... Viability (Business Unit, Financial, Strategy and Organization) Sales Execution/Pricing Market Responsiveness and Track Record Marketing Execution Customer Experience Operations Completeness of Vision Market Understanding Marketing Strategy Sales Strategy Offering (Product) Strategy Business Model Vertical ...

Analyst(s):   Ted Friedman   |   Emil Berthelsen   |   Alfonso Velosa   |   Peter Havart-Simkin   |   Eric Goodness   |   Katell Thielemann   |   Scot Kim
Complimentary Research June 12 2025
... more in loyalty and advocacy exceed profitability goals compared to peers who focus more on brand awareness. Customer experience management practices enable CMOs to enhance the experience both before and after acquisition, delivering brand-building customer satisfaction, loyalty and advocacy. It is crucial ...
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