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Premium Research May 2026
... grasp how internal and external forces — especially your AI rollout — affect revenue generation. In this session, we’ll explore the evolving levers of sales capacity and show how to apply them to ROI calculations and annual planning decisions. Overview Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Steve Rietberg
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Research Feb 2026
... Access Insights Already a Gartner client? Chief sales officers struggle to boost seller productivity when relying on traditional deal-based metrics, which often hide the true drivers of performance. By using AI to assess each customer interaction, organizations can uncover deeper insights and drive commercial ...

Analyst(s):   Steve Rietberg
Research Nov 2025
... responsible for strategy must build a culture of data quality by assigning business ownership, linking quality to KPIs, and scaling stewardship through AI-enabled automation. Gartner Research ...

Analyst(s):   Vas Plessas
Research January 12 2022
... Analytics to Improve Pipeline Management and Sales Forecasting Derive more data from your sales pipeline and increase confidence in sales forecasting Gartner research shows that executives report pipeline management and sales forecasting as one of the top areas where sales operations functions are least effective ...
Research Apr 2026
... Access Insights Already a Gartner client? Hiring freezes and reduced budgets mean CSOs can no longer hire their way to growth. CSOs must decouple revenue from headcount by unlocking existing talent’s latent capacity via internal mobility, agile coverage pods, and AI force multipliers. Insights at a Gla ...

Analyst(s):   Christopher Gamble
Research Jun 2025
... Research Already a Gartner client? Technology sales cycles have shortened, and buying team conflict has decreased, coinciding with the adoption of AI selling tools. As lower conflict levels are strongly correlated with faster sales cycles, product leaders must enable sellers to exploit AI to minimize conflict ...

Analyst(s):   Roland Johnson
Premium Research Mar 2026
... Chief sales officers often rely heavily on generic market benchmarks to set sales pay mix, which can overlook meaningful differences across roles. In addition to market data, this tool enables CSOs to optimize pay mix by factoring in role design, opportunity complexity and seller influence on results ...

Analyst(s):   Dave Egloff
Research Jun 2026
... heads of I&O to redefine I&O’s identity, moving from reactive support to strategic enabler of business transformation. Success demands that heads of I&O embrace agentic AI strategically and establish strong guardrails to enable AI governance. Why This Matters Blind Spots What’s Around the Corner Questions ...

Analyst(s):   Nathan Hill   |   Tom Cipolla
Webinar On-Demand
... deal by 73%. To support customers in navigating dysfunction, chief sales officers (CSOs) inadvertently built a seller role that is too broadly scoped for the majority of sellers to handle. This free webinar reviews how CSOs and sales leaders should redefine the seller role of the future, reduce the scope ...

Analyst(s):   Alice Walmesley
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