Gartner research shows that executives report pipeline management and sales forecasting as one of the top areas where sales operations functions are least effective.
To increase confidence in sales forecasting analytics, sales operation leaders must drive consistency in opportunity management processes, deliver actionable metrics to sales managers and enhance analytics with qualitative insights.
Download this sales forecasting research to uncover how to:
- Improve consistency of pipeline data by simplifying opportunity management process standards
- Increase the value of recurring pipeline review and sales forecast processes by providing sales managers with actionable metrics
- Ensure analytics and sales forecasts are credible to executive stakeholders by combining quantitative and qualitative analysis