... GenAI has enhanced guided selling capabilities while introducing UX challenges when used with other product discovery methods. To optimize conversion rates, digital commerce leaders should choose guided selling strategies and UX options that fit their products and customer intent. Overview Strategic P ...
Analyst(s): Mike Lowndes | Sandy Shen | Aditya Vasudevan
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... Chief audit executives face pressure to drive more value with data analytics. Yet, efforts to use analytics in as many audits as possible yield diminishing returns. CAEs should apply focused prioritization and resourcing of analytics opportunities to unlock transformative results. Gartner Research ...
... The democratization of IT through citizen-developed applications and business-led buying drives the need for a more flexible and adaptive style of application governance. Enterprise applications leaders can use these insights to learn about adaptive governance mechanisms and metrics to accommodate d ...
... some of the most innovative approaches to solve such challenges in B2B sales. Download the 2024 report to get featured innovations: · S&C Electric Company Drives Technology Adoption Through Nudges · Mimecast Amplifies Enablement's Impact Through Data-Driven Prioritization · Lenovo Uses Generative AI to ...
... Access Insights Already a Gartner client? Buyers are more likely to respond to supplier messaging that demonstrates deep understanding of their specific problems and needs. Learn how Eaton used buyer journey mapping and journey-aligned content to move from product-based marketing to a unified, solutio ...
... Access Insights Already a Gartner client? AI can synthesize buyer insights and build value narratives, thereby boosting overall productivity with minimal seller effort. CSOs must focus investments in AI to automate research workflows for sellers. Overview Strategic Planning Assumptions Introduction Descri ...
... Access Insights Already a Gartner client? CSOs must prove AI’s commercial impact while planning headcount and tech investments. By defining capacity as total human-plus-AI contribution, CSOs can compare human/digital costs, prioritize high-ROI use cases, and inform investment and strategic go-to-marke ...
Analyst(s): Doug Bushée | Steve Rietberg | Adnan Zijadic
... Access Insights Already a Gartner client? Today’s CSOs cannot wait for lagging metrics to tell them what’s not working. Instead, they must continually assess the health and resilience of their organization. Discover the predictive insights to reveal risks and emerging issues before they derail your su ...
... Use this step-by-step guide to design and execute a successful sales kickoff to drive sales strategy adoption, motivate sellers and enable them to exceed annual sales goals Outcome Suggested Partners Step 1 Step 2 Step 3 Step 4 Gartner Research ...
Analyst(s): Jared Davis | Shayne Jackson | Delainey Kirkwood