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Premium Research Sep 2025
... challenges: customer acquisition, account management and growth, and GTM optimization. CSOs must lead their GTM Council to deploy digital tactics to unlock sales success. Overview Strategic Planning Assumption(s) Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Mike Lowndes   |   Aditya Vasudevan   |   Luke Tipping
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Conference Highlight May 20 2026
... Sellers Nearly 5 Hours Per Week, Yet 72% of Sales Organizations Fail to Reinvest Time in High-Value Activities Gartner Survey Finds 69% of B2B Buyers Turn to Sales Reps to Validate AI-Generated Insights Gartner Survey Finds Sales Organizations That Provide AI-Enabled Next Best Actions Are 2.6x More Likely ...
Premium Research May 2025
... AI-enabled medical imaging technology presents an opportunity to improve health equity by increasing access to care in underserved and underresourced populations. CIOs can use this case study to learn from the Tropical Disease Foundation’s deployment of an AI-enabled X-ray solution to detect TB. Gartner ...

Analyst(s):   Barry Runyon
Webinar On-Demand
... Rated: 4.8 out of 5 __________________________________________________________________________________________________________________ Good communication is key to building support and commitment for a strategy. To maximize the impact of a strategy, it must be shared, understood and supported widely ...

Analyst(s):   Ian Cox
... Sales Trending Topics Get the latest sales trends and topics from trusted analysts and backed by peer-based learnings with Gartner for Sales. ...
Premium Research Mar 2026
... Sales is less likely than other functions to invest in custom technology builds. Those that do exhibit woeful technology purchase behaviors. High-tech executives should proceed cautiously with custom build initiatives in sales departments and have a high bar to qualify in. Insights at a Glance Issue ...

Analyst(s):   Derry Finkeldey
Premium Research Mar 2026
... AI agents can unlock major value at sales seams — where context gets lost across time, roles, and systems. Sales ops leaders should deploy agents in two phases: first at soft seams (people/time) to capture context, then at hard seams (systems) with robust controls to protect data integrity and context ...

Analyst(s):   Alyssa Cruz   |   Wendy Butler-Mafuz   |   Adnan Zijadic
Premium Research Jul 2025
... work across the organization. CCOs can use this research to rebalance team focus across roles and activities to create differentiated value in an AI-enabled world. Overview Conclusion Contributors Gartner Recommended Reading Gartner Research ...

Analyst(s):   Paul Swiergosz   |   Patryck Allen
Premium Research Jul 2025
... disruptions. CEOs need dynamic capacity to navigate these challenges. This research shows quality leaders how to shift from risk mitigators to risk enablers that foster dynamic capacity and drive growth. Overview Conclusion Recommendations Presentation Deck Gartner Recommended Reading Gartner Research ...

Analyst(s):   Kate Wagner   |   Atul Dighe
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