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Article July 22 2026
... validated insights rather than isolated observations. Align: Enable cross-functional decision making Sensing alone is insufficient without cross-functional alignment. Product marketers play a critical role in synchronizing GTM leaders across sales, demand generation, product management and customer success ...
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Research Jun 2025
... Access Research Already a Gartner client? Knowledge plays a foundational role in the successful delivery of both self-service and assisted service, and is now more critical than ever for AI success. Customer service and support leaders should use this tool to build a compelling business case for inves ...

Analyst(s):   John Quaglietta   |   Jennifer MacIntosh
Premium Research Jun 2025
... Knowledge management is more crucial than ever. Hybrid work requires reliable access to knowledge and GenAI requires reliable information. Without a well-articulated strategy and clearly defined framework, KM initiatives fail. Technical professionals can avoid KM failure by creating these resources. ...

Analyst(s):   Darin Stewart
Research Jun 2025
... Access Research Already a Gartner client? Customer service and support leaders need to elevate their WFM function to better support service objectives in this SLA, AI-driven landscape. Use this research to optimize your WFM functions’ efficiency through strategic forecasting, AI adoption and enhanced ...

Analyst(s):   Kathy Ross   |   Rupinder Chandhok
Premium Research Jun 2025
... Organizations are faced with evolving global trade dynamics, geopolitical instability and recession threats. This research will help D&A leaders respond to this scenario and position analytics and artificial intelligence teams as strategic partners to help optimize cost enterprisewide. Overview Introd ...

Analyst(s):   David Pidsley   |   Edgar Macari   |   Andrés García-Rodeja
Premium Research Jul 2025
... While CHROs aspire for HR to be more data-driven, the use of people data to inform business decisions is often underutilized. Learn how The Coca-Cola Company’s people analytics function used decision-enabling tactics to help translate people analytics insights into decisions. Case Overview Problem Crit ...

Analyst(s):   Nini Longoria
Premium Research Sep 2025
... Organizations struggle to identify the most appropriate Conversational AI solution and development approach. Enterprise application leaders can use this report to align solution selection with organizational goals, ensuring maximum robustness, cost-effectiveness, and strategic value. Overview Introduc ...

Analyst(s):   Manoj Bhatia   |   Bern Elliot   |   Gabriele Rigon   |   Justin Tung
Premium Research Sep 2025
... Organizations exploring retrieval-augmented generation often run into a critical readiness gap. Existing pipelines may not deliver fresh, context-rich enterprise data into their LLM. These insights show data engineers how to rethink ingestion, structure, quality and metadata for RAG-ready data pipel ...

Analyst(s):   Joe Antelmi   |   Mayank Talwar
Premium Research Sep 2025
... Amid pressure to increase pay transparency, organizations must improve pay equity to limit reputational, talent, and legal risks. To ensure pay decision makers prioritize pay equity, CHROs must help pay decision makers take ownership for pay equity by framing it as a means to drive performance. Overv ...

Analyst(s):   Nora Stechschulte   |   Molly McCutcheon
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