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Research Aug 2017
... Vivo has made dramatic strides to become one of the top performing smartphone providers, not just in China, but in some international markets as well. Technology strategic planners should focus on the marketing strategies Vivo has utilized to exploit nascent and emerging geographic markets. Analysis ...

Analyst(s):   Anshul Gupta   |   CK Lu
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Complimentary Research November 21 2025
... understanding customer communication preferences vital for the customer experience strategy? Younger customers prefer typing over talking, even on smartphones, so tailoring your customer experience strategy to these preferences enhances engagement and satisfaction. Customer Experience Strategy: Related ...
Research Apr 2022
... fluctuations and the supply chain. The market for desk-based PCs and laptops, including Chromebooks, is expected to decline 4.0% in 2022, while the smartphone market is expected to grow 4.1%. Overview Forecast Data Summary Forecast Model Summary Influencing Factors and Assumptions Gartner Recommended Reading ...

Analyst(s):   Annette Zimmermann   |   Rishi Padhi   |   Tracy Tsai   |   Roberta Cozza   |   Mikako Kitagawa   |   Namrata Banerjee   |   Annette Jump   |   Ranjit Atwal
Research Jan 2021
... Already a Gartner client? In the 4Q20 NAND update, the oversupply is expected to be short-lived as demand from PCs and data centers and recovery in smartphone production fuels a shortage in 2H21. Stable prices starting in 2H21 are forecast to lift sales and profitability until a supply-driven downturn in ...

Analyst(s):   Joseph Unsworth
Research Feb 2025
... Already a Gartner client? DRAM prices started to decline in 4Q24, encouraged by the easing of shortages and some oversupply in segments such as budget smartphones. Nonserver demand remains subdued, fueling lower prices in 2025 and a forecast revenue growth of 18% to $103.2 billion. Overview Forecast Data Summary ...

Analyst(s):   Shrish Pant
Research Oct 2024
... Already a Gartner client? Generative AI is driving a near-term increase in data center AI semiconductor revenue, while the deployment of AI into PCs, smartphones, edge and endpoint devices drives longer-term revenue. AI semiconductor revenue is forecast to be $196.5 billion by 2028, growing by a five-year ...

Analyst(s):   George Brocklehurst   |   Alan Priestley
Research Dec 2023
... Gartner client? Generative AI is driving a near-term increase in the data center AI semiconductor revenue, while the deployment of AI into PCs, smartphones, edge and endpoint devices drives longer-term revenue. AI semiconductor revenue is forecast to be $139.8 billion by 2027, growing by a five-year ...

Analyst(s):   Alan Priestley
Research Oct 2023
... Already a Gartner client? Generative AI is driving a near-term increase in data center AI semiconductor revenue, while the deployment of AI into PCs, smartphones, edge and endpoint devices drives longer-term revenue. AI semiconductor revenue is forecast to be $137 billion by 2027, growing by a five-year CAGR ...

Analyst(s):   Alan Priestley
Research Apr 2021
... to grow strongly in 2021 and 2022 and will pass the $600 billion milestone in 2022. High revenue gain from memory combined with a strong rally in smartphones, PCs and automotive due to the economic recovery will be the key factors driving the high growth. Overview Forecast Data Summary Forecast Model Summary ...

Analyst(s):   Bill Ray   |   Anushree Verma   |   Ben Lee   |   Roger Sheng   |   Alan Priestley   |   Jon Erensen   |   Kanishka Chauhan   |   Masatsune Yamaji
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