Published: 27 April 2022
Summary
The device market is expected to increase by only 0.7% in 2022, hindered by geopolitics, inflation, currency fluctuations and the supply chain. The market for desk-based PCs and laptops, including Chromebooks, is expected to decline 4.0% in 2022, while the smartphone market is expected to grow 4.1%.
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Overview
Forecast Assumptions
The increased PC delivery times for large accounts — having increased from 45 days to 60 days due to component shortages — will remain through 1H22.
The component shortage will result in PC (including Chrome) average selling prices (ASPs) increasing year over year by 3.9% in 2022.
Through 2022, lack of 4G components will accelerate the move to 5G.
Market Impacts
As the semiconductor market brings more capacity online, the extended delivery times to large business users will normalize to 45 days.
Pressure on PC components will ease asconsumer demand slows to -7%, especially in the U.S. and Western Europe, as inflationary
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