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Research Feb 2025
... ambitions to assessments, actions and achievements — as demonstrated by Gartner’s 4A model. This research offers a complementary template/tool that can be used along with the other published research on our 4A model. Gartner Research ...

Analyst(s):   Melanie Alexander   |   Cynthia Phillips   |   Saikat Ray   |   Andrei Razvan Sachelarescu   |   Marko Sillanpaa   |   Jonathan Forest
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Research Nov 2025
... require more intelligence and automation to scale commerce across business lines, markets and business models. Digital commerce leaders should shortlist vendors based on suitability for business model, composability and AI, among others. Overview Strategic Planning Assumptions What You Need to Know Analysis ...

Analyst(s):   Penny Gillespie   |   Aditya Vasudevan   |   Sandy Shen   |   Jason Daigler   |   Ant Duffin   |   Mike Lowndes
Research May 28 2026
... to reduce cost, risk, and decision delays. As volatility becomes constant, 62% of CSCOs report delays in network decisions. Many still rely on rigid models that fail to capture the true cost of disruption, leading to slower decisions, and margin pressure from ongoing friction. To stay competitive, CSCOs ...
Research Nov 2020
... Gartner client? This Workshop Toolkit introduces Gartner’s five I&T operating model patterns, which are made up of nine key components. CIOs can use this with their management team to define the target I&T operating model that aligns with enterprise goals and develop an action plan to implement the change ...

Analyst(s):   Tomas Nielsen   |   Deb Curtis
Research Jun 2021
... Gartner client? This Workshop Toolkit introduces Gartner’s five I&T operating model patterns, which are made up of nine key components. CIOs can use this with their management team to define the target I&T operating model that aligns with enterprise goals and develop an action plan to implement the change ...

Analyst(s):   Tomas Nielsen   |   Donna Scott   |   Joanne Kopcho   |   Monika Sinha
... prevents information overload? Cut through noise to deliver clearer, data-driven communications. How do I redesign my operating model to capitalize on AI? Explore future leadership models for communications transformation. What technology vendors and partners can enable our vision? Align spend and partners to ...
... strategy for B2B and B2C organizations working on direct-to-consumer business model strategies and deployment in-market. 3. Retail media advertising for brands, technology partners, and retailers research ranges from maturity models to navigation recommendations and strategic planning for Gartner. 4. First-party ...
Article September 30 2026
... autonomy remains difficult to train, validate, govern and scale. Intelligence models and techniques enable autonomy This layer allows systems to interpret context, plan actions and adapt to changing conditions. Vision foundation models, multimodal AI and embodied AI techniques will be drivers of nearer-term ...
Article October 05 2026
... leaders need visibility into the work being performed, the capacity being created and the value delivered in return. Traditional Software Model Digital Labor Model Primary Purchase Software access and licenses Work performed and capacity created Cost Structure Fixed and predictable Variable and consumption-based ...
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