... Marketing Symposium/Xpo is taking place May 13-14 in London and June 3-5 in Denver, providing marketing leaders with actionable advice about the trends, tools and emerging technologies they need to deliver business results. Follow news and updates coming out of the conference on the Gartner Newsroom and on ...
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Earning to Maximize Loyalty Program Effectiveness About Gartner for Marketers Gartner for Marketers provides the objective, expert advice, and proven tools that CMOs and other marketing leaders need to seize the right opportunities with clarity and confidence, and to stay ahead of the trends that matter ...
... goals remain the same. However, how you address cloud risks may be radically different and require significant changes for security and supporting tooling.” “CISOs can get several things wrong with cloud security, including not working with the CIO to build security into platform engineering/DevOps, as ...
... by Integrating Customer and Brand Experience.” About Gartner for Marketers Gartner for Marketers provides the objective, expert advice, and proven tools that CMOs and other marketing leaders need to seize the right opportunities with clarity and confidence, and to stay ahead of the trends that matter ...
... as generative AI (GenAI) and other commercially-critical innovations, CMOs must transform their organizations and augment marketer skills with new tools to execute the highest-leverage work. With GenAI skills still in their infancy heading into 2024, CMOs risk prioritizing the wrong mix of abilities ...
... dynamic environment and helps the D&A teams in taking appropriate actions,” said Ramakrishnan. D&A leaders need to embrace complexity by using AI-enabled tools to automate and improve productivity. This includes investing in augmented data management, decision automation, and analytics capabilities like natural ...
... business value and quantify whether it's worth the effort and investment. In this session, Nick Ingelbrecht, Senior Director Analyst at Gartner, outlined tools to help CIOs cut through the hype to unleash the power of technologies relevant to their industry, and influence investment decisions with the executive ...
... ensure safe and robust adoption. Key Takeaways “Advances in GenAI capabilities are likely to come at a breakneck pace over the next few years, and the tools that will become available over the next 2-5 years are very likely to be transformative.” “Massively pretrained foundation models, such as LLMs, are ...
... talent marketplaces, and HR virtual assistants (HRVAs). Covering over 30 emerging innovations, the Hype Cycle for HR Technology, 2024 is an essential tool to evaluate and prioritize new technology investments and differentiate between hype and reality (see Figure 1). The Hype Cycle presents the latest ...