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Premium Research Jan 2024
... Emerging technologies disrupt a business model and change it by 60% or more. Product leaders need to change both their own and the buyer’s business model to manage this effectively. Product leaders should use the new frameworks to analyze and optimize how their business models are impacted. Overview ...

Analyst(s):   Nasir Sheikh
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Premium Research Nov 2024
... Exposure assessment platforms and adversarial exposure validation represent threat exposure management’s evolution in exposure assessment, exposure validation and guided responses. Product leaders must determine how their solutions provide EAP and AEV capabilities to address key customer challenges. ...

Analyst(s):   Luis Castillo
Premium Research Apr 2025
... Generative AI-driven threats are challenging current cybersecurity strategies, rendering traditional reactive approaches obsolete. Product leaders must adopt preemptive solutions to stay ahead or risk being outpaced in the escalating battle against sophisticated attacks. Overview Analysis Conclusion Gar ...

Analyst(s):   Luis Castillo
Premium Research Jan 2024
... Product leaders need different business models to address developing markets for emerging technologies. The steps described here provide clear guidance to build the right emerging technology supplier and adopter business models, since both are needed for successful market adoption. Overview Analysis ...

Analyst(s):   Nasir Sheikh
Premium Research Dec 2024
... The status quo of the automotive software ecosystem is being challenged by new E/E architectures, high-performance computing, software standardization and cloud-native features. This research identifies key areas where software product leaders must focus to achieve competitive advantage. Overview Anal ...

Analyst(s):   Himanshu Kumar Ojha
Premium Research Nov 2024
... Exposure management supports a proactive approach to cybersecurity for the modern attack surface. However, with the increase in sophistication of cyberattacks, it must accelerate the preattack cycle — from identification to mitigation — to effectively transition from proactive to preemptive. More Det ...

Analyst(s):   Luis Castillo
Premium Research Jan 2025
... Generative AI will transform human-machine interactions, making current HMI-related hardware obsolete. Product leaders should view such hardware as transitory and direct their investments to AI, general-purpose voice and camera hardware while considering user acceptance, ethics and cultural issues. O ...

Analyst(s):   Rajeev Rajput
Premium Research Apr 2024
... GenAI-capable CRM revenue will reach $597 billion by 2034 and surpass non-AI CRM revenue in 2025. Content creation and the progress of megavendors are key challenges for this market. Product leaders should build content creation into workflows and innovate beyond what megavendors are delivering. Over ...

Analyst(s):   Julian Poulter   |   Amarendra .
Premium Research Apr 2025
... Achieving polyfunctionality in robots requires ecosystem efforts and continued multidisciplinary innovations. This research empowers product leaders to prioritize critical technological areas, enabling them to adopt a collaborative approach to develop solutions with genuine business value. Overview An ...

Analyst(s):   Himanshu Kumar Ojha
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