Published: 17 January 2024
Product leaders need different business models to address developing markets for emerging technologies. The steps described here provide clear guidance to build the right emerging technology supplier and adopter business models, since both are needed for successful market adoption.
Building an emerging technology business model is novel and complex. However, the prescribed seven-step process enables product leaders to easily and quickly complete this task.
The approach of building a business model for existing technologies cannot be used for emerging technologies and includes tech supplier and adopter models. The seven-step process will help to build both.
Few product leaders, and likely no buyers, have assessed the impact of emerging technology on their business model, resulting in the creation of a new business model. You can gain a unique competitive advantage by going one step further and providing the winning business
Clients can log in to view the entire document.
Analysts:
Nasir Sheikh
Gartner research, which includes in-depth proprietary studies, peer and industry best practices, trend analysis and quantitative modeling, enables us to offer innovative approaches that can help you drive stronger, more sustainable business performance.
Our independence as a research firm enables our experts to provide unbiased advice you can trust.
Not only is Gartner research unbiased, it also contains key take-aways and recommendations for impactful next steps.
Our research practices and procedures distill large volumes of data into clear, precise recommendations.
We provide actionable, objective insight to help organizations make smarter, faster decisions to stay ahead of disruption and accelerate growth.
We offer one-on-one guidance tailored to your mission-critical priorities.
We work with you to select the best-fit providers and tools, so you avoid the costly repercussions of a poor decision.
Connect directly with peers to discuss common issues and initiatives and accelerate, validate and solidify your strategy.
Gartner clients can log in to access the full library.
Attend a Conference
Join Gartner experts and your peers to accelerate growth
Join the leading technology and service provider peers to get an update on accelerating tech growth in a new era of transformation and technology trends.
Gartner Product Leadership Conference
Grapevine, TX
© 2026 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner's prior written permission. It consists of the opinions of Gartner's business and technology insights organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner business and technology insights may address legal and financial issues, Gartner does not provide legal or investment advice and its insights should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its insights are produced independently by its business and technology insights organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity. Gartner publications and other content may not be used as input into or for the training or development of generative artificial intelligence, machine learning, algorithms, software or related technologies.
