Marketing and Communications

Use High-Impact Storytelling to Drive Business Outcomes

ON-DEMAND
| 1 hour

Especially in times of significant upheaval and crisis, storytelling can infiltrate thoughts and convey messages better than other forms of communication. Yet, a question still lingers: Are your stories making an impact? Do not just write stories for the sake of creating content; learn how to create stories that drive business outcomes. This complimentary webinar reveals how to source, craft, and distribute high-impact stories. We also look at companies that are turning their stories into business results.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about watching.

Discussion Topics:
  • How top communicators source stories and manage a storytelling campaign
  • How to coach leaders and employees to tell stories
  • Determine the best audience for authentic storytelling content

Hosted by

Dean Vitté

Director, Advisory

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