Marketing and Communications

CMOs, Take the Lead on Revenue Operations (RevOps) to Ignite Growth

| 1 hour

Chief marketing officers (CMOs) now face more budget scrutiny than at any time in recent history, and they still must acquire customers and drive engagement throughout the life cycle. However, they are hampered by operational silos, limited visibility into the customer journey after acquisition, and poorly utilized technology investments. As enterprises reassess their organizational structures and operating models to meet revenue and growth ambitions, CMOs must take the lead on revenue operations (RevOps) initiatives to align commercial functions or risk being sidelined by their leadership peers. This complimentary marketing and leadership webinar will help you lead RevOps by leveraging the unique value of marketing to define brand strategy and execution, place customer understanding at the core of go-to-market initiatives, and better respond to changing customer behavior.

Discussion Topics:
  • Learn RevOps’ benefits and adoption drivers to set applicable criteria for your organization
  • Prioritize capabilities by perceived value, level of effort, and ability to execute
  • Identify collaboration zones and gain cross-functional alignment on customer engagement

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Hosted by

Amy Abatangle

Sr Director Analyst

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