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The Gartner Advertising Benchmarks Digital IQ 2021

ON-DEMAND
| 1 hour

The digital advertising landscape is constantly evolving. Apple is changing the game for mobile identifiers, Google deprecates third-party cookies, and societal and political issues pervade social media. Meanwhile, marketing leaders must deliver business results as the world continues to recover from a global pandemic. This complimentary webinar delves into the key findings of the first annual Gartner Digital IQ: Advertising Benchmarks 2021. The benchmark evaluates and ranks the digital advertising performance of more than 1,200 B2C and B2B brands across six industries: Consumer Goods; Financial Services; Healthcare; Manufacturing and Natural Resources; Retail; and Travel and Hospitality. You will get actionable insights that can help improve your brand’s digital advertising performance.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about watching.

Discussion Topics:
  • Discover the leading industries in digital advertising and what separates the leading brands
  • Learn how digital advertising leaders are adapting to the current challenges
  • Apply lessons from top display, video and social media advertising strategies to your campaigns

Hosted by

Bill Duffy

Sr Director, Quantitative Analytics and Data Science

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