Marketing and Communications

The Gartner Advertising Benchmarks Digital IQ 2021

| 1 hour

The digital advertising landscape is constantly evolving. Apple is changing the game for mobile identifiers, Google deprecates third-party cookies, and societal and political issues pervade social media. Meanwhile, marketing leaders must deliver business results as the world continues to recover from a global pandemic. This complimentary webinar delves into the key findings of the first annual Gartner Digital IQ: Advertising Benchmarks 2021. The benchmark evaluates and ranks the digital advertising performance of more than 1,200 B2C and B2B brands across six industries: Consumer Goods; Financial Services; Healthcare; Manufacturing and Natural Resources; Retail; and Travel and Hospitality. You will get actionable insights that can help improve your brand’s digital advertising performance.

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Discussion Topics:
  • Discover the leading industries in digital advertising and what separates the leading brands
  • Learn how digital advertising leaders are adapting to the current challenges
  • Apply lessons from top display, video and social media advertising strategies to your campaigns

Hosted by

Bill Duffy

Sr Director, Quantitative Analytics and Data Science

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