Marketing and Communications

Build a Best-in-Class Marketing Analytics Organization

| 1 hour

Nearly half of all marketers say their biggest challenge is building a competitive analytics organization. Technology is not enough - you need qualified people, but it’s getting harder to find them. Demand keeps rising in an already tight talent market as more brands make this a priority. This complimentary webinar looks at why you cannot wait to build your analytics team, what skills you need for a best-in-class organization, and if you might already have those skills in house.

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Discussion Topics:
  • Nearly half of marketers say a best-in-class analytics organization is their top challenge
  • Why you must make building an analytics organization a top priority
  • How to build a best-in-class marketing analytics organization

Hosted by

Lizzy Foo Kune

Sr Director Analyst

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