Marketing and Communications

Use Gartner’s Social Marketing Benchmarks to Drive More Social Engagement

| 1 hour

Digital marketing leaders must use a variety of channels to impact their overall goals. According to a recent Gartner survey, 54% of marketing leaders leverage social as a key channel to support their overall digital marketing strategy. As part of a new webinar series featuring Gartner Digital IQ Channel Benchmarks, this complimentary session shares key findings from the Digital IQ: Social Marketing Benchmarks 2021 report. The report assesses the evolving social media landscape, analyzing the performance of more than 1,200 brands across platforms such as Facebook, Instagram, Twitter and YouTube. The Digital IQ, the benchmarks and all underlying data is only available to Gartner for Marketers clients. Leadership council members and non-license holders may inquire about this level of access from their account representative.

Return to this web page to watch the webinar. Contact us at with questions about watching.

Discussion Topics:
  • Explore the top 2021 social marketing rankings by brand
  • Key industry findings from Gartner Digital IQ: Social Marketing Benchmarks 2021
  • Get best practices and tips to drive social engagement

Hosted by

Karen Lee

Sr Specialist, Research

Emily Moquin

Director Analyst, KI Leader

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