The Top Trends in Digital Marketing: Consumer Goods 2023

Consumer-products marketing budgets increased from 8% of total revenue in 2022 to 10.9% in 2023, which, according to the Gartner CMO Spend and Strategy Survey, is the largest increase across industries. While promising, hurdles remain for continued growth. Consumer behavior shifts attributed to a pending recession, inflationary concerns, rising health consciousness, sustainability, and demand for brand authenticity will challenge consumer product brands’ digital marketing efforts. To stay relevant in a highly competitive environment, brands must keep informed on industry trends and behavioral shifts in a rapidly evolving digital landscape. This complimentary marketing webinar will explore consumer behaviors, trends, and best-in-class digital marketing that shape the consumer products industry and help chief marketing officers (CMOs) and digital marketing leaders refine their strategy for 2023 and beyond.

• Understand the best-in-class digital marketing strategies that are shaping the consumer product industry 

• Hear insights on how to meet the shift in consumer behavior in 2023 and beyond

• Learn how CMOs are prioritizing strategies, channels and resources in budget constraints
  
  

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.