Marketing and Communications
Consumer-products marketing budgets increased from 8% of total revenue in 2022 to 10.9% in 2023, which, according to the Gartner CMO Spend and Strategy Survey, is the largest increase across industries. While promising, hurdles remain for continued growth. Consumer behavior shifts attributed to a pending recession, inflationary concerns, rising health consciousness, sustainability, and demand for brand authenticity will challenge consumer product brands’ digital marketing efforts. To stay relevant in a highly competitive environment, brands must keep informed on industry trends and behavioral shifts in a rapidly evolving digital landscape. This complimentary marketing webinar will explore consumer behaviors, trends, and best-in-class digital marketing that shape the consumer products industry and help chief marketing officers (CMOs) and digital marketing leaders refine their strategy for 2023 and beyond.
Understand the best-in-class digital marketing strategies that are shaping the consumer product industry
Hear insights on how to meet the shift in consumer behavior in 2023 and beyond
Learn how CMOs are prioritizing strategies, channels and resources in budget constraints
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Sr Director Analyst