Leaders are challenged to predict how trends and disruptions may affect their organization’s business model in the future. They need to be deliberate about organizing, executing and taking action through a trendspotting process. Trendspotting requires innovation leaders to be intentional and pragmatic about tracking trends and to look beyond technology. This free webinar reviews the methods to explore trends, evaluate the relevant opportunities and risks, and effectively communicate the potential impact on the enterprise. Also, Gartner expert Marty Resnick will share concrete examples of how Tapestry, scenario planning, backcasting, storytelling, and other approaches can be used to support innovation and drive the evolution of strategy and operations to create business value.
Learn what trendspotting is and why it’s important for your organization
Understand trendspotting’s role in innovation
Gain actionable insight into how organizations should use trends to drive action now
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