The Gartner CMO Spend and Strategy Survey 2024: Refocus Your Marketing Priorities

For chief marketing officers (CMOs), 2024 is a year of opportunity and challenge. As inflation and interest rates stabilize, CEOs are hungry for growth. However, suppressed marketing budgets mean that CMOs must prioritize productivity and recalibrate spending. Where should CMOs focus their efforts to gain the greatest benefits for their organizations? The Gartner 2024 CMO Spend and Strategy Survey reveals the state of marketing budgets, spending and strategic priorities. Join this complimentary Gartner marketing webinar as a Gartner expert uncovers from this year’s survey how marketing is adapting strategic commitments in the era of less. Hear how CMOs need to prioritize strategies, channels and resources as they navigate a range of macro-environmental, socioeconomic and political realities. You will walk away from this session with answers to your vital questions and recommended actions to help you achieve your goals.

• Get insights from the latest Gartner CMO Spend and Strategy Survey

• Assess where marketing budgets are in 2024 

• Analyze data on CMOs’ strategic priorities in the era of continuous disruption

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.