Virtual Briefing: Execute the Right Go-to-Market & Product Strategies Through the Gartner Hype Cycle

The rapid pace of certain innovations, such as generative AI, is catching buyers and Tech CEOs off guard. Determining the right time to introduce new features and enhancements to a product portfolio is a major challenge for Tech CEOs. They must consider market conditions and customer readiness when deciding which innovations to prioritize. Gartner Hype Cycles map the maturity, relevancy and adoption rate of emerging and mainstream innovations that help CIOs and tech leaders to strategize roadmaps for investing in the right innovations at the right time. Successful product and go-to-market strategies are very different across the stages of the Hype Cycle. But do Tech CEOs know what innovations make the most sense to add to their product portfolio based on the customer type? Join this invitation-only, complimentary virtual briefing as a Gartner expert provides guidance to help Tech CEOs use Hype Cycle phases to plan a multiyear roadmap by adapting product and go-to-market (GTM) strategies, and mapping product offerings to their Hype Cycle positions.

• Understand best practices for using the Hype Cycle

• Adapt product and go-to-market (GTM) strategies to plan future roadmaps

• Determine right innovations to invest in

Return to this web page to watch the virtual briefing. Contact us at gartnervirtualbriefings@gartner.com with questions about viewing this virtual briefing.