The Gartner Top Marketing Predictions for 2025: AI’s Impact Creates New Mandates

Chief marketing officers (CMOs) have new customer -- AI delegates. As consumers become more disillusioned with the sheer volume of online content (including misinformation) and wary of new pricing models, the prospect of automating their relationships and interactions with brands grows more enticing. Consumers will trade screentime on channels such as social media, mobile apps and search, for experiences that offer more connection and feelings of community with other humans. At the same time, the majority of digital interactions and the data collected from them will be GenAI-led. These at-odds factors create a need for brands to bifurcate their strategies to satisfy two different customers: the human and the machine. Join this complimentary Gartner marketing webinar as a panel of Gartner experts explores how CMOs can leverage these 2025 Mainstream Marketing Predicts to prepare for disruption and establish organizational readiness. You will walk away from this session with answers to your vital questions and recommended actions to help you achieve your goals.

• Pivot your multichannel marketing strategy around consumer's "digital detox" behaviors

• Assess the potential business impact of offering consistent (i.e. non-dynamic) pricing as a loyalty benefit to your most high-value customers

• Develop capacities across data, search and web content, and workflow optimization to prepare for an AI agent-driven, autonomous future  

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.