The Gartner 2025 Leadership Vision for Technology General Managers

General managers are navigating a shifting market landscape as GenAI and other emerging technologies reshape buyer behavior, value propositions and market dynamics. Although the technology cycle remains positive and there are expectations of a return to double-digit growth rates by 2025, the economic outlook is still mixed. To achieve this growth, general managers must strategically align technology, economic and business cycles. Join this complimentary Gartner webinar for technology and service providers as Gartner experts explore how your organization can shift from merely capturing demand to actively building it. Discover how to link the tech market outlook, AI advancements and strategic investment decisions to drive growth. You will walk away from this session with answers to your vital questions and recommended actions to help you achieve your goals.

• Understand how the macroeconomic outlook and technology buying cycle will influence demand conditions in 2025

• Learn strategies to pivot your organization toward building its own demand to achieve results

• Gain insights into the AI outlook and its impact on demand generation planning and execution

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.