Top Strategies for CMOs to Become a “Genius” Digital Marketing Brand

Constant digital marketing landscape evolution makes best-in-class strategy challenging for CMOs to achieve. Each year, Gartner benchmarks the digital marketing performance of over 1,000 brands across 12 industries via ‘Digital IQ’ research, with recently only 3% earning top rank as “Genius” brands. As the gap between leaders and all other index brands deepens, CMOs must be bold and proactive in developing foundational best practices to ensure their brands aren’t left behind. To provide guidance for CMOs and their teams, Gartner analyzes these leading brands’ strategies to surfacing differentiators. Join this complimentary Gartner marketing webinar as Gartner experts reveal the brands who achieved top rank in the latest Gartner Digital IQ Index report, highlighting the key elements of their approaches that underpinned their success. You will walk away from this session with answers to your vital questions and recommended actions to help you achieve your goals.

• Develop a long-term strategy to foster innovation

• Enhance your customer understanding using technology

• Create an impactful customer journey by delivering relevant touchpoints

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