Tech and Service Providers

Design Software & SaaS Pricing To Overcome the Most Common Challenges

ON-DEMAND
| 1 hour

Suboptimal pricing approaches can reduce margins and hinder growth for technology providers. Setting the optimal price is critical to winning new customers and maximizing profits, and how you determine the price can be even more important than the price itself. In a recent Gartner survey, 64% of technology customers said the pricing model was important or extremely important in their purchase decision. This complimentary webinar looks at some of the most common pricing challenges and the best options for addressing them. You will gain insight into other technology providers’ strategies for addressing similar pricing situations.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about watching.

Discussion Topics:
  • Choose the best pricing metric for your offering
  • Address customer expectations for volume discounting
  • Decide if a freemium strategy or free trial is right for you
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Eric Trenk

VP Analyst