Gartner client? Log in for personalized search results.
Panel Discussion: 8 Questions to Prepare CSOs for Postpandemic Success
Challenge the existing go-to-market (GTM) strategy and identify potential gaps
Continue to evolve seller deployment and buyer engagement
Prepare your sellers and shift B2B engagements through more digital and hybrid channels
A majority of CSOs feel cautiously optimistic about the commercial opportunities for the second half of 2021 and beyond. As vaccination rates continue to climb and marketplaces reopen in some parts of the world, sales organizations that are most prepared for the future of buying will have the best opportunity to engage buyers and capture market share. Buyers, sellers, and partners are uniquely impacted by new workplace dynamics. Even if sellers wanted to retreat to legacy sales motions, buyers have evolved to a new normal. Is your sales organization ready for the future market? Join this complimentary webinar as a panel of Gartner experts dive into the eight questions you need to ask to determine if you are ready for the future of sales.