Recalibrate Your Manufacturing Marketing for Digital-First Buyers

| 1 hour

The pandemic dramatically accelerated digital buying behaviors, and as a result, customers’ habits continue to change. In an effort to meet evolving customer behaviors and achieve organizational revenue goals, manufacturing marketing leaders are increasing investments in digital marketing channels and digital commerce. Join this complimentary manufacturing marketing webinar to understand the needs of today’s digital-first B2B and B2C buyers, and how you can optimize your digital experience. We’ll also share how you can benchmark digital marketing investments against your manufacturing peers.

Discussion Topics:
  • Gain the up-to-date vision for behaviors and preferences of B2B and B2C buyers
  • Explore real-world examples of how leading manufacturing brands are optimizing their digital experience
  • Learn how to prioritize investments to meet the needs of today’s buyers

Contact us at with questions about watching.

Hosted by

Rick LaFond

Director Analyst


Kyle Edward Rees

Sr Director Analyst, KI Leader