Building a Strategy for the Subscription Economy

Archived Published: 11 April 2011 ID: G00212231


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Subscription management will grow rapidly as tablet devices and e-commerce/mobile commerce drive the next phase of adoption of digital and nondigital products.

Table of Contents

  • What You Need to Know
  • Analysis
    • The Subscription Economy
    • Adoption Cycles
    • Apple's Wristlock on the Industry
    • Business Benefits of Subscription Management
    • Business Challenges of Subscription Management
    • Summary
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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