How Social Gamification Improves the Success Rate of Retail New Product Launches

G00237006

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Summary

Retailers want to obtain customer information that enables improved decision making in stores and at headquarters. Supply chain leaders should follow the best practices David's Bridal uses to accurately measure customer responses to styles before launching them in stores.

Table of Contents

  • Analysis
    • Identify the Business Challenges You Want to Address
    • Use Gamification via Social Media to Gain Customer Insight
    • Virtualize Product Testing to Reduce In-Store Testing
    • Develop Consumer Research Skills to Present the Products Virtually (Online)
    • Take a Hybrid Approach to Testing Products
    • Understand Customer Expectations Based on Price
    • Use Dashboards to Make Better Buying Decisions
    • Enhance Your Data Interpretation Skills
    • Retail and Beyond
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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