Big Data Strategy Components: Business Essentials

Archived Published: 09 October 2012 ID: G00234882


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Business leaders need to be intimately involved in developing "big data" strategies for their companies and here we investigate several business-related strategy components that are crucial to success.

Table of Contents

  • Introduction
  • Analysis
    • Acknowledge How Big Data Initiatives Are Unique
    • Generate Big Ideas for Big Data
      • Asking "Chewy" Questions
      • Radically Changing Business Processes
      • Introducing New Products and Services
    • Identify Potentially Valuable Data Sources
      • Operational Data
      • Dark Data
      • Commercial Data
      • Public Data
      • Social Media Data
    • Build Business Leadership Belief in Data
    • Become Even More Pragmatic About Investments
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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