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Business leaders need to be intimately involved in developing "big data" strategies for their companies and here we investigate several business-related strategy components that are crucial to success.
Table of Contents
Acknowledge How Big Data Initiatives Are Unique
Generate Big Ideas for Big Data
- Asking "Chewy" Questions
- Radically Changing Business Processes
- Introducing New Products and Services
Identify Potentially Valuable Data Sources
- Operational Data
- Dark Data
- Commercial Data
- Public Data
- Social Media Data
Build Business Leadership Belief in Data
Become Even More Pragmatic About Investments
- Acknowledge How Big Data Initiatives Are Unique