Gamification Is Not Just for Fun; It Can Personalize Customer Engagement With Bank Products and Services

Archived Published: 03 December 2012 ID: G00239577


Not a Gartner Client?

Want more research like this?
Learn the benefits of becoming a Gartner client.

contact us online


Gartner identifies four ways senior retail delivery bankers can use gamification. Particular focus should be placed on personal financial management, which should increase customer engagement.

Table of Contents

  • Analysis
    • "Gamification" Defined
    • How Banks Are Using Gamification
    • Creating a Strategy for Leveraging Gamification
      • Self-Service Integration
      • PFM Capabilities and Tool Integration
    • Steps to Incorporating Gamification
    • Four Ways to Use Gamification
      • Increasing Corporate Goodwill
      • Engaging Customers With the Bank's Social Presences
      • Educating Customers About Financial Literacy
      • Promoting Specific Products and Services
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Free Research

Discover what 12,000 CIOs and Senior IT leaders already know.

Free Access

Why Gartner

Gartner delivers the technology-related insight you need to make the right decisions, every day.

Find out more

Call +1 855-515-4486 or contact us

to become a Gartner client.