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Gartner identifies four ways senior retail delivery bankers can use gamification. Particular focus should be placed on personal financial management, which should increase customer engagement.
Table of Contents
How Banks Are Using Gamification
Creating a Strategy for Leveraging Gamification
- Self-Service Integration
- PFM Capabilities and Tool Integration
Steps to Incorporating Gamification
Four Ways to Use Gamification
- Increasing Corporate Goodwill
- Engaging Customers With the Bank's Social Presences
- Educating Customers About Financial Literacy
- Promoting Specific Products and Services
- "Gamification" Defined