Use This Beginner's Guide to Outsourcing Social CRM

Archived Published: 05 December 2012 ID: G00235177

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More companies seek to outsource social CRM. IT leaders procure social CRM outsourcing services from three types of vendors: business process outsourcers, agencies and social software providers. Marketing, customer support and IT leaders should assess possible opportunities to outsource social CRM.

Table of Contents

  • What You Need to Know
  • Analysis
    • Technology Description
    • Process Description
    • Uses
    • Benefits and Risks
    • Selection Guidelines
    • Price Performance
      • Agencies
      • BPOs
      • Social Software Providers
  • Recommended Reading
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