Market Insight: Three Compelling Reasons to Update Your E-Commerce Product Strategy

G00249052

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Summary

With $30 billion in e-commerce market opportunity on the horizon, vendors' product managers should take a fresh look at their portfolio of product sales capabilities to ensure social software, mobile technology and globalization are part of their end-to-end customer experience life cycle plans.

Table of Contents

  • Analysis
    • Immediately Plan for Customer-Centric Social Web Strategies
  • Background and Context
    • Consumerization Drives Vertical and Local Functionality
  • The Impact
    • Geographic State of E-Commerce Technology
  • Conclusion
  • Recommended Reading
© 2013 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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