Market Insight: Three Compelling Reasons to Update Your E-Commerce Product Strategy

Archived Published: 15 March 2013 ID: G00249052

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With $30 billion in e-commerce market opportunity on the horizon, vendors' product managers should take a fresh look at their portfolio of product sales capabilities to ensure social software, mobile technology and globalization are part of their end-to-end customer experience life cycle plans.

Table of Contents

  • Analysis
    • Immediately Plan for Customer-Centric Social Web Strategies
  • Background and Context
    • Consumerization Drives Vertical and Local Functionality
  • The Impact
    • Geographic State of E-Commerce Technology
  • Conclusion
  • Recommended Reading
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