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In Gartner's 2013 big data study, information and business leaders most often associate the term "opportunity" with "big data." This positive attitude translates to increased investments in and adoption of big data technology.
Table of Contents
There Is Substance Beyond the Hype
Priorities and Challenges Are Changing
Conventional Data Sources Still Reign
Big Data Doesn't Replace Traditional Data and Analytics
- Vertical Industry Groupings
- Detailed Industry Categories
- There Is Substance Beyond the Hype