Digital Marketing, Internet of Things and 3D Printing Are Digital-Business-Driven Disruptions for Supply Chains

Archived Published: 11 March 2014 ID: G00260877

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Significant growth in digital capabilities is projected in this decade for digital marketing, the Internet of Things and 3D printing. Supply chain leaders must prepare now for how this will transform products, customer service and the supply chain models that support them.

Table of Contents

  • Analysis
  • Impacts and Recommendations
    • A 30-fold increase in Internet-connected physical devices by 2020 will significantly alter supply chain leader information access and cyber-risk exposure
    • A double-digit increase in digital marketing investment provides supply chain leaders with deeper market insight, as well as fulfillment challenges in industries where more granular market segments are targeted
    • 3DP and digital-physical system engineering skills will converge digital, people and things to disrupt current products and supply chain designs for supply chain leaders
      • 3DP Is Slowly Emerging to Disrupt Select Manufacturing Processes and Supply Chains
      • Integration of Physical and Digital Product Design Demands New Design and Supply Capabilities
    • What Is Digital Business?
  • Gartner Recommended Reading
© 2014 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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