Market Share Analysis: Customer Relationship Management Software, Worldwide, 2013


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High levels of end-user investment in digital marketing and customer experience initiatives across all CRM segments drove revenue over $20 billion. At 13.7% AGR for 2013, CRM was the top software revenue growth market for all enterprise software markets.

Table of Contents

  • Market Share Data
  • Overall Market Segment Performance Analysis
  • Top Vendors Analyzed
    •, Worldwide Leader for CRM Revenue, Moves Up to No. 2 in Customer Support
    • SAP Recovers Its Momentum With 12.7% Growth, Fueled by Its Cloud Offering and Refocus on E-Commerce With Hybris Acquisition
    • Oracle's Growth Slows, But Continues With Increased Boost From Cloud Acquisitions
    • Microsoft Continues Its Push Into the Cloud With Two Years in a Row of More Than 20% Growth
    • IBM Continues Revenue Growth to Almost $800 Million in CRM
    • Adobe Continues Its Lead in Marketing Automation
  • Other Notable Vendors
  • Mergers and Acquisitions
  • Gartner Recommended Reading
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