Cool Vendors in Social Marketing, 2014

G00259947

Analyst(s): |

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Summary

Social marketers are challenged to balance efficiency and effectiveness of their social marketing efforts. Our Cool Vendors research enables marketers to find and distribute more engaging content and obtain insights from social channels to guide strategies and tactics, and create business value.

Table of Contents

  • Analysis
    • What You Need to Know
    • Blab
    • Falcon Social
    • Mass Relevance
    • Rival IQ
    • SocialFlow
  • Gartner Recommended Reading
© 2014 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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