Survey Analysis: Enterprise Mobile App Development Spend Is Increasing, While Platform Choice Remains Tactical

Archived Published: 14 October 2014 ID: G00267420


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Next year, 79% of the organizations surveyed plan to increase spending on mobile development by 36%, and many will explore new technology and sourcing options. We review major trends in this evolving space and discuss how CIOs and mobile strategy leaders can maximize the return on their investments.

Table of Contents

  • Survey Objective
  • Data Insights
    • Businesses Lean on Apple's Mobile Platforms to Support Their Business Goals
    • iPhone, iPad and Android Phone Are the Preferred Platforms
    • Native Architectures Are the Most Frequently Used for Custom-Developed Mobile Apps
    • Organizations Are Choosing to Change Mobile Architectures With Successful Results
    • In-House and Outsourced Custom App Development Are Used in Combination
    • Budgeted Spending for Mobile Apps Is on the Rise
    • Methodology
    • Definitions
  • Gartner Recommended Reading
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