Virtual Personal Assistant Use Is Growing, but Usage Functions Are Still Limited

Archived Published: 06 January 2015 ID: G00271275

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Growing consumer usage of VPAs is closely linked with existing device ecosystems. Product managers need to make VPAs smarter by working with device providers to explain benefits to consumers, with a focus on simplicity and the usefulness of such apps.

Table of Contents

  • Analysis
  • Impacts and Recommendations
    • The VPA market is dominated by Apple and Google, which will force emerging VPA providers to form partnerships with ecosystem players to reach potential scale
    • VPA providers are being challenged to create richer, more immersive functions beyond weather and calendaring
      • iOS Versus Android VPA Usage
    • Consumers want more proactive notifications and interactions than they are getting today, opening up a host of new opportunities for VPA developers
  • Appendix
    • Methodology of Mobile Apps Survey
  • Gartner Recommended Reading
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