The 12 Key Functional Capabilities for Marketing Creative Production Management

Archived Published: 27 May 2015 ID: G00277217


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Creative production management often appears to be an easy area of marketing resource management to implement, and it's one of the most often deployed types of MRM. IT application leaders who support MRM initiatives should consider 12 key functional capabilities for implementing effective solutions.

Table of Contents

  • Introduction
  • Analysis
    • Start With a Global Marketing Calendar
    • Link Activity-Based, Task-Oriented Calendars to Global Calendars
    • Creative Workflow for Reviews and Approvals Is a Core Requirement
    • Regulatory and Compliance Reviews and Approvals Are Essential for Some Industries
    • Annotations and Markup Are Important for Reviews and Approvals
    • Project Management Should Evolve Beyond Review and Approval Functionality
    • Notifications, Alerts and Escalations Keep Creative Production on Track
    • Social and Collaboration Tools Facilitate Faster Decision Making
    • Human Resource and Skills Management Will Be Next-Generation Capabilities
    • Integrate With Creative Agencies to Automate the Creative Production Process
    • Integration to Existing DAM Solutions Should Be Considered
    • Integrate With Corporate Email and Calendars
  • Gartner Recommended Reading
© 2015 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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