Lessons From Customer Experience Leaders: Steve Cannon, President and CEO, Mercedes-Benz USA

Archived Published: 02 July 2015 ID: G00277473


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Mercedes-Benz USA's top executive, Steve Cannon, says "customer experience is the new marketing." But, you need to make it the No. 1 priority. In this customer experience leadership profile, Gartner highlights how Mercedes-Benz USA competes and wins on the basis of the customer experience.

Table of Contents

  • Analysis
    • Organizing for Customer Experience Excellence
    • Setting a Higher Industry Standard
    • What to Do Next
  • Gartner Recommended Reading
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