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Mercedes-Benz USA's top executive, Steve Cannon, says "customer experience is the new marketing." But, you need to make it the No. 1 priority. In this customer experience leadership profile, Gartner highlights how Mercedes-Benz USA competes and wins on the basis of the customer experience.
Table of Contents
Organizing for Customer Experience Excellence
Setting a Higher Industry Standard
What to Do Next
- Organizing for Customer Experience Excellence
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