Hype Cycle for Digital Marketing, 2015

Archived Published: 17 July 2015 ID: G00277369


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The emerging technologies featured on this year's Hype Cycle focus on improving the customer experience and supporting the business strategy. We'll help you identify which technologies will have the biggest and most immediate impact on digital marketing.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Real-Time Marketing
      • Personification
      • Programmatic TV Advertising
      • Cross-Device Identification
      • Customer Journey Analytics
      • Marketing Talent Communities
      • Programmatic Direct Advertising
      • Wearables
      • Mobile Marketing Analytics
      • Neurobusiness
      • Augmented Reality
      • Digital Marketing Hubs
    • At the Peak
      • Automatic Content Recognition
      • Mobile Commerce
      • Predictive Analytics
      • Shoppable Media
      • Voice of the Customer
      • Digital Commerce Marketing
      • Tag Management
      • Data-Driven Marketing
      • Multitouch Attribution
      • Data Management Platforms (Advertising)
      • iBeacons and Bluetooth Beacons
      • Responsive Design
      • Sharing Economy
      • Content Marketing
      • Native Advertising
      • Privacy Management Tools
    • Sliding Into the Trough
      • Advocacy/Loyalty Marketing
      • Multichannel Marketing
      • Event-Triggered Marketing
      • Social Marketing
      • Social Analytics
      • In-App Advertising
      • Real-Time Bidding (Advertising)
      • Gamification
      • Social TV
      • Online Advertising Data Exchanges
    • Climbing the Slope
      • Campaign Segmentation
      • Personalization
      • Digital Out-of-Home
      • Dynamic Creative Optimization
      • Mobile Advertising
      • Lead Management
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Gartner Recommended Reading
© 2015 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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