Why and How to Measure the Value of Your Information Assets

Archived Published: 04 August 2015 ID: G00277972


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Information is a business asset to be managed, deployed and valued. Chief data officers, chief analytics officers, CIOs, chief marketing officers and CFOs should use Gartner's information valuation methods to measure information usefulness and monetary value.

Table of Contents

  • Introduction
  • Analysis
    • Adopt Information Asset Valuation Methods to Improve Information Management and Business Performance
    • Apply Fundamental Information Valuation Models to Prioritize and Improve Information Management Discipline
      • Intrinsic Value of Information (IVI)
      • Business Value of Information (BVI)
      • Performance Value of Information (PVI)
    • Apply Financial Information Valuation Models to Hasten Their Improved Economic Benefit
      • Cost Value of Information (CVI)
      • Market Value of Information (MVI)
      • Economic Value of Information (EVI)
  • Gartner Recommended Reading
© 2015 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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