Market Guide for Mobile App Analytics


Archived Published: 15 September 2015 ID: G00278737

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Summary

Mobile app analytics are essential for monitoring app quality, shaping user experiences and measuring market performance. Because this market is highly fragmented, mobile strategists must determine which vendors' capabilities best align with their mobile strategy.

Table of Contents

  • Market Definition
  • Market Direction
  • Market Analysis
  • Representative Vendors
    • Mobile App Analytics Vendors
    • MADP, RMAD and MBaaS Vendors
    • EMM and MAM Vendors
      • Web Analytics Vendors
      • APM Vendors
  • Market Recommendations
  • Gartner Recommended Reading
© 2015 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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