Magic Quadrant for Digital Marketing Analytics


Archived Published: 17 September 2015 ID: G00277416

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Summary

CMOs and other marketing leaders are asking their analytics teams to provide deeper cross-channel insights that span a wide range of marketing and advertising activities. Digital marketing analytics providers are responding with broader, more flexible and advanced platforms.

Table of Contents

  • Market Definition/Description
    • Target Audience
    • Need for a New Category
    • Definition
  • Magic Quadrant
    • Vendor Strengths and Cautions
      • Adobe
      • AgilOne
      • AOL
      • comScore
      • Google
      • IBM
      • MarketShare
      • OptiMine Software
      • Pitney Bowes
      • SAS
      • Visual IQ
      • Webtrends
    • Vendors Added and Dropped
      • Added
      • Dropped
    • Vendors to Watch
      • SAP
      • Splunk
      • Teradata
  • Inclusion and Exclusion Criteria
    • Revenue and New Customers
    • Marketing Focus
    • SaaS
    • Basic Capabilities
    • Advanced Analytic Capabilities
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
    • Quadrant Descriptions
      • Leaders
      • Challengers
      • Visionaries
      • Niche Players
  • Context
    • The Need for Integration
    • Category Volatility
  • Market Overview
    • Diversified Software Providers
    • Media Measurement Providers
    • Customer Analytics Providers
  • Gartner Recommended Reading
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