Survey Analysis: Customers Rate Their Advanced Analytics Platforms, 2015

Archived Published: 22 September 2015 ID: G00278023

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The customer reference survey from the 2015 Advanced Analytics Platforms Magic Quadrant reveals how more than 600 organizations are adopting advanced analytics and vendor strengths and weaknesses.

Table of Contents

  • Survey Objective
  • Data Insights
    • Advanced Analytics Grows in Importance
      • Perception Toward Advanced Analytics
      • Rise in Interest in Advanced Analytics
      • Top Business Functions Supported by Advanced Analytics Platforms (AAPs)
      • Limiters to Broader Adoption of Advanced Analytics
    • Use of Advanced Analytics Platforms
      • When You Choose AAPs
      • Where Advanced Analytics Teams Sit in the Organization
      • Overall Reasons for Choosing an AAP
      • Data Sources
      • Complementary Technologies for Advanced Analytics Initiatives
      • Time Taken to Build Models on Advanced Analytics Platforms
    • Advanced Analytics Platform Vendor Evaluations
      • Use Cases by Vendor
      • Reasons for Choosing an AAP by Vendor
      • Overall Customer Satisfaction Score by Vendor
      • Objectives Met vs. Perceived Value for the Money
    • Methodology
  • Gartner Recommended Reading
© 2015 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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