Seven Steps to Monetizing Your Information Assets
Archived
Published: 15 October 2015
ID: G00291622
Analyst(s): Douglas Laney | Mario Faria | Alan D. Duncan
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Summary
Information leaders increasingly grasp the idea that information adds value to their organization beyond mere operational excellence and decision making. They can realize that value by taking a disciplined approach to monetizing available information assets.
Table of Contents
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Introduction
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Analysis
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1. Establish an Information Product Management Function
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2. Inventory the Available Information Assets
- Operational Data
- Enterprise Dark Data
- Commercial Data
- Public Data
- Social Media Data
- The Internet
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3. Adapt High-Value Monetization Ideas From Other Industries
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4. Evaluate Methods for Both Direct and Indirect Monetizing
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5. Test Ideas for Feasibility
- Use This Testing Phase to Build Consensus
- Put Legal and Ethical Issues on the Front Burner
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6. Prepare Data for Monetization Use
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7. Establish and Cultivate the Market for the Information Product
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1. Establish an Information Product Management Function
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