Seven Steps to Monetizing Your Information Assets

Archived Published: 15 October 2015 ID: G00291622

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Information leaders increasingly grasp the idea that information adds value to their organization beyond mere operational excellence and decision making. They can realize that value by taking a disciplined approach to monetizing available information assets.

Table of Contents

  • Introduction
  • Analysis
    • 1. Establish an Information Product Management Function
    • 2. Inventory the Available Information Assets
      • Operational Data
      • Enterprise Dark Data
      • Commercial Data
      • Public Data
      • Social Media Data
      • The Internet
    • 3. Adapt High-Value Monetization Ideas From Other Industries
    • 4. Evaluate Methods for Both Direct and Indirect Monetizing
    • 5. Test Ideas for Feasibility
      • Use This Testing Phase to Build Consensus
      • Put Legal and Ethical Issues on the Front Burner
    • 6. Prepare Data for Monetization Use
    • 7. Establish and Cultivate the Market for the Information Product
  • Gartner Recommended Reading
© 2015 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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