Market Guide for Social Marketing Management, 2015


Archived Published: 23 November 2015 ID: G00276082

Analyst(s): |

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Summary

Social marketing management applications improve coordination, control and insight into social marketing activities, helping marketers build brands and manage relationships on social networks. Gartner's guide helps you navigate this dynamic category and identify best-fit tools for your program.

Table of Contents

  • Market Definition
  • Market Direction
    • Social Marketers Shift Their Focus to Real Time
    • The Vendor Landscape Responds
      • Focus on Insight and Integration
  • Market Analysis
  • Representative Vendors
    • Marketing Cloud Providers
      • Adobe
      • Oracle
      • Salesforce
    • Social Marketing Suites
      • Clarabridge
      • Falcon Social
      • Hearsay Social
      • Hootsuite
      • Spredfast
      • Sprinklr
      • Sprout Social
      • Sysomos
    • Point Solutions
      • Jive
      • Lithium
    • NewsCred
      • Percolate
    • ScribbleLive
  • Market Recommendations
  • Gartner Recommended Reading
© 2015 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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